{"id":588179,"date":"2024-01-19T17:11:33","date_gmt":"2024-01-19T16:11:33","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/les-temps-forts-du-mois-de-decembre-2023\/"},"modified":"2024-01-19T17:11:33","modified_gmt":"2024-01-19T16:11:33","slug":"les-temps-forts-du-mois-de-decembre-2023","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/fr\/publication\/les-temps-forts-du-mois-de-decembre-2023\/","title":{"rendered":"Les temps forts du mois de d\u00e9cembre 2023"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2024-01-19T17:11:33+01:00\" itemprop=\"datePublished\">19.01.2024<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Les temps forts du mois de d\u00e9cembre 2023<\/h1><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png\" alt=\"\" class=\"wp-image-65210\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png 710w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n<p>Dans le domaine de la recherche, une comparaison directe avec l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente s&rsquo;av\u00e8re probl\u00e9matique en raison des adaptations et des mises \u00e0 jour continues que Google a effectu\u00e9es, surtout au cours du deuxi\u00e8me semestre 2023. Ces changements continus, qui ont \u00e9galement \u00e9t\u00e9 largement document\u00e9s dans les m\u00e9dias, ont entra\u00een\u00e9 des fluctuations significatives dans les r\u00e9sultats de recherche. Par cons\u00e9quent, une comparaison directe avec l&rsquo;ann\u00e9e 2022 n&rsquo;est pas pertinente. Toutefois, l&rsquo;ann\u00e9e 2023 elle-m\u00eame, malgr\u00e9 sa dynamique, offre une base pour des comparaisons et des analyses internes.<\/p>\n<p>Nous vous recommandons donc de lire notre <a href=\"https:\/\/mediafocus.ch\/fr\/publications\/jahresresume-2023\/\">r\u00e9sum\u00e9 annuel 2023<\/a>.<\/p>\n<\/p>\n<p><strong>Pression publicitaire sur le march\u00e9 global<\/strong><strong><\/strong><\/p>\n<p>\u00c9volution de la pression publicitaire au mois de d\u00e9cembre 2023 en millions de francs bruts<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"783\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Gesamtmarkt-Grafik.png\" alt=\"\" class=\"wp-image-128936\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Gesamtmarkt-Grafik.png 787w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Gesamtmarkt-Grafik-300x298.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Gesamtmarkt-Grafik-150x150.png 150w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Gesamtmarkt-Grafik-768x764.png 768w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/figure>\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"345\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Gesamtmarkt-Tabelle-1.png\" alt=\"\" class=\"wp-image-128942\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Gesamtmarkt-Tabelle-1.png 697w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Gesamtmarkt-Tabelle-1-300x148.png 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure>\n<\/p>\n<p><strong><strong><strong><strong>Classement des branches<\/strong><\/strong><\/strong><\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"536\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Branchen.png\" alt=\"\" class=\"wp-image-128945\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Branchen.png 841w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Branchen-300x191.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Branchen-768x489.png 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n<\/p>\n<p><strong>Les meilleurs annonceurs et produits<\/strong><strong><\/strong><\/p>\n<p>Les meilleurs annonceurs et les produits et services les plus promus (hors promotion d\u2019assortiment et d\u2019image et hors cat\u00e9gories) en d\u00e9cembre<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"239\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Top-Werbungtreibende.png\" alt=\"\" class=\"wp-image-128948\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Top-Werbungtreibende.png 765w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Top-Werbungtreibende-300x94.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"239\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Top-Produkte.png\" alt=\"\" class=\"wp-image-128951\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Top-Produkte.png 765w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Top-Produkte-300x94.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/p>\n<p><strong>Mix de m\u00e9dias<\/strong><strong><\/strong><\/p>\n<p>Mix de m\u00e9dias pour le mois de d\u00e9cembre<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"357\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Media-Mix.png\" alt=\"\" class=\"wp-image-128954\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Media-Mix.png 834w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Media-Mix-300x128.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/02\/FR-Werbemarkt-Dezember-2023-Media-Mix-768x329.png 768w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\" \/><\/figure>\n<\/p>\n<p>Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, T\u00e9l.: +41&nbsp;43&nbsp;322&nbsp;27&nbsp;50<\/p>\n<p><\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/fr\/jahresresume-2023\/\">R\u00e9sum\u00e9 de l\u2019ann\u00e9e 2023<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/fr\/\/werbemarkt-trend-november-2023\/\">Tendance du march\u00e9 de novembre<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>19.01.2024Les temps forts du mois de d\u00e9cembre 2023 Dans le domaine de la recherche, une comparaison directe avec l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente s&rsquo;av\u00e8re probl\u00e9matique en raison des adaptations et des mises \u00e0 jour continues que Google a effectu\u00e9es, surtout au cours du deuxi\u00e8me semestre 2023. Ces changements continus, qui ont \u00e9galement \u00e9t\u00e9 largement document\u00e9s dans les m\u00e9dias, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[124,125],"wbk_post_entry_tag":[],"class_list":["post-588179","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-publications","wbk_post_entry_category-tendance-du-marche-publicitaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les temps forts du mois de d\u00e9cembre 2023 - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/publication\/les-temps-forts-du-mois-de-decembre-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les temps forts du mois de d\u00e9cembre 2023 - Media Focus\" \/>\n<meta property=\"og:description\" content=\"19.01.2024Les temps forts du mois de d\u00e9cembre 2023 Dans le domaine de la recherche, une comparaison directe avec l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente s&rsquo;av\u00e8re probl\u00e9matique en raison des adaptations et des mises \u00e0 jour continues que Google a effectu\u00e9es, surtout au cours du deuxi\u00e8me semestre 2023. 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