{"id":593028,"date":"2023-09-15T14:33:00","date_gmt":"2023-09-15T12:33:00","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/"},"modified":"2023-09-15T14:33:00","modified_gmt":"2023-09-15T12:33:00","slug":"le-secteur-finances-largement-au-dessus-de-lannee-precedente","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/","title":{"rendered":"Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9dente"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2023-09-15T14:33:00+02:00\" itemprop=\"datePublished\">15.09.2023<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9dente<\/h1><h2 class=\"wp-block-heading\">Les temps forts du mois de septembre 2023<\/h2>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"482\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png\" alt=\"\" class=\"wp-image-65210\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png 710w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR-300x204.png 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n<p>Apr\u00e8s les baisses de juin et juillet, le march\u00e9 publicitaire affiche un rebond en ao\u00fbt 2023, avec une augmentation de 7%, et se cl\u00f4ture avec 485,3 millions de francs bruts.<\/p>\n<p>Un examen plus attentif des diff\u00e9rentes branches montre que les secteurs <strong>Finances<\/strong>, <strong>Transports en commun<\/strong> et Industrie <strong>automobile <\/strong>ont enregistr\u00e9 une \u00e9volution positive r\u00e9jouissante. Les secteurs <strong>\u00c9nergie<\/strong>, <strong>Construction, industrie et ameublement<\/strong> ainsi que le secteur Besoins personnels ont en revanche subi des r\u00e9ductions \u00e0 deux chiffres. Au total, 15&nbsp;secteurs ont augment\u00e9 leur pression publicitaire, tandis que 6&nbsp;autres pr\u00e9sentent des valeurs inf\u00e9rieures \u00e0 celles de l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n<p>Avec 3901&nbsp;millions de francs bruts, la pression publicitaire cumul\u00e9e (YTD) pour l\u2019ann\u00e9e&nbsp;2023 fr\u00f4le tout juste la barre des 4&nbsp;milliards, soit 4,4% de moins que l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n<\/p>\n<p><strong>Pression publicitaire sur le march\u00e9 global<\/strong><strong><\/strong><\/p>\n<p>\u00c9volution de la pression publicitaire au mois d\u2019ao\u00fbt 2023 en millions de francs bruts<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"739\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Gesamtmarkt.png\" alt=\"\" class=\"wp-image-76330\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Gesamtmarkt.png 795w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Gesamtmarkt-300x279.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Gesamtmarkt-768x714.png 768w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure>\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"345\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Gesamtmarkt-Tabelle.png\" alt=\"\" class=\"wp-image-76333\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Gesamtmarkt-Tabelle.png 697w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Gesamtmarkt-Tabelle-300x148.png 300w\" sizes=\"auto, (max-width: 697px) 100vw, 697px\" \/><\/figure>\n<\/p>\n<p><strong><strong><strong>Forte croissance des secteurs Transports en commun, Finances et Automobile<\/strong><\/strong><\/strong><\/p>\n<p>Le secteur <strong>Finances<\/strong> a de nouveau enregistr\u00e9 une nette augmentation de 36,0% en ao\u00fbt par rapport au m\u00eame mois de l\u2019ann\u00e9e pr\u00e9c\u00e9dente et se montre \u00e9galement solide dans le YTD (+30,8%). Cela se refl\u00e8te dans la pression publicitaire qui s\u2019\u00e9l\u00e8ve \u00e0 46,5&nbsp;millions de francs bruts en ao\u00fbt&nbsp;2023.<\/p>\n<p>L\u2019augmentation est encore plus nette du c\u00f4t\u00e9 des <strong>Transports en commun<\/strong>, qui ont enregistr\u00e9 une croissance impressionnante de 66,8% et ont pu augmenter la pression publicitaire d\u2019un tiers en YTD. Les d\u00e9penses brutes des <strong>Transports en commun<\/strong> se sont \u00e9lev\u00e9es \u00e0 10,2&nbsp;millions de francs en ao\u00fbt&nbsp;2023.<\/p>\n<p>Le secteur<strong> Automobile<\/strong> a connu une hausse de 49,2% en ao\u00fbt et comptait deux produits dans le top&nbsp;10, \u00e0 savoir la VW ID.3 \u00e9lectrique et le SUV \u00e9lectrique \u0160koda Enyaq Sportline en leasing.<\/p>\n<p><strong><strong>Une nette r\u00e9duction dans le secteur \u00c9nergie<\/strong><\/strong><\/p>\n<p>Toutefois, certains secteurs ont accus\u00e9 une nette diminution en ao\u00fbt:<\/p>\n<p>le secteur <strong>\u00c9nergie<\/strong> a connu une baisse drastique de 55,0% et le secteur <strong>Construction, industrie et ameublement<\/strong> a \u00e9galement chut\u00e9 en ao\u00fbt (-20,3%). De m\u00eame, les deux secteurs sont nettement \u00e0 la tra\u00eene en YTD.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"841\" height=\"536\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Branchen.png\" alt=\"\" class=\"wp-image-76337\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Branchen.png 841w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Branchen-300x191.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Branchen-768x489.png 768w\" sizes=\"auto, (max-width: 841px) 100vw, 841px\" \/><\/figure>\n<\/p>\n<p><strong>Les meilleurs annonceurs et produits<\/strong><strong><\/strong><\/p>\n<p>Les meilleurs annonceurs et les produits et services les plus promus (hors promotion d\u2019assortiment et d\u2019image et hors cat\u00e9gories) en ao\u00fbt<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"239\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Top-Werbungtreibende.png\" alt=\"\" class=\"wp-image-76340\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Top-Werbungtreibende.png 765w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Top-Werbungtreibende-300x94.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"239\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Top-Produkte-1.png\" alt=\"\" class=\"wp-image-76343\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Top-Produkte-1.png 765w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Top-Produkte-1-300x94.png 300w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure>\n<\/p>\n<p><strong>Mix de m\u00e9dias<\/strong><strong><\/strong><\/p>\n<p>Mix de m\u00e9dias pour le mois d\u2019ao\u00fbt<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"834\" height=\"357\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Media-Mix-2.png\" alt=\"\" class=\"wp-image-76353\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Media-Mix-2.png 834w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Media-Mix-2-300x128.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/09\/FR-WMT-August-2023-Media-Mix-2-768x329.png 768w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\" \/><\/figure>\n<\/p>\n<p>Contact: <a href=\"mailto:mediafocus@mediafocus.ch\">mediafocus@mediafocus.ch<\/a>, T\u00e9l.: +41&nbsp;43&nbsp;322&nbsp;27&nbsp;50<\/p>\n<p><\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/fr\/werbemarkt-trend-dezember-2022\/\">R\u00e9sum\u00e9 de l\u2019ann\u00e9e 2022<\/a><\/div>\n<\/div>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/werbekompass.ch\/fr\/\/werbemarkt-trend-august-2023\/\">Tendance du march\u00e9 d&rsquo;ao\u00fbt<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>15.09.2023Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9denteLes temps forts du mois de septembre 2023 Apr\u00e8s les baisses de juin et juillet, le march\u00e9 publicitaire affiche un rebond en ao\u00fbt 2023, avec une augmentation de 7%, et se cl\u00f4ture avec 485,3 millions de francs bruts. Un examen plus attentif des diff\u00e9rentes branches montre que les [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[124,125],"wbk_post_entry_tag":[],"class_list":["post-593028","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-publications","wbk_post_entry_category-tendance-du-marche-publicitaire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9dente - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9dente - Media Focus\" \/>\n<meta property=\"og:description\" content=\"15.09.2023Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9denteLes temps forts du mois de septembre 2023 Apr\u00e8s les baisses de juin et juillet, le march\u00e9 publicitaire affiche un rebond en ao\u00fbt 2023, avec une augmentation de 7%, et se cl\u00f4ture avec 485,3 millions de francs bruts. Un examen plus attentif des diff\u00e9rentes branches montre que les [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Focus\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png\" \/>\n\t<meta property=\"og:image:width\" content=\"710\" \/>\n\t<meta property=\"og:image:height\" content=\"482\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publication\\\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publication\\\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\\\/\",\"name\":\"Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9dente - Media Focus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publication\\\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publication\\\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Titelbild-FR.png\",\"datePublished\":\"2023-09-15T12:33:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publication\\\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publication\\\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publication\\\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Titelbild-FR.png\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Titelbild-FR.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/publication\\\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9dente\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/\",\"name\":\"Media Focus\",\"description\":\"Data driven insights\",\"publisher\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#organization\",\"name\":\"Media Focus\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"contentUrl\":\"https:\\\/\\\/mediafocus.ch\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/media-focus-logo-mit-claim.svg\",\"caption\":\"Media Focus\"},\"image\":{\"@id\":\"https:\\\/\\\/mediafocus.ch\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9dente - Media Focus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/","og_locale":"fr_FR","og_type":"article","og_title":"Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9dente - Media Focus","og_description":"15.09.2023Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9denteLes temps forts du mois de septembre 2023 Apr\u00e8s les baisses de juin et juillet, le march\u00e9 publicitaire affiche un rebond en ao\u00fbt 2023, avec une augmentation de 7%, et se cl\u00f4ture avec 485,3 millions de francs bruts. Un examen plus attentif des diff\u00e9rentes branches montre que les [&hellip;]","og_url":"https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/","og_site_name":"Media Focus","og_image":[{"width":710,"height":482,"url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/","url":"https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/","name":"Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9dente - Media Focus","isPartOf":{"@id":"https:\/\/mediafocus.ch\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/#primaryimage"},"image":{"@id":"https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/#primaryimage"},"thumbnailUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png","datePublished":"2023-09-15T12:33:00+00:00","breadcrumb":{"@id":"https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/#primaryimage","url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png","contentUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2023\/04\/Titelbild-FR.png"},{"@type":"BreadcrumbList","@id":"https:\/\/mediafocus.ch\/fr\/publication\/le-secteur-finances-largement-au-dessus-de-lannee-precedente\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediafocus.ch\/fr\/"},{"@type":"ListItem","position":2,"name":"Le secteur Finances largement au-dessus de l\u2019ann\u00e9e pr\u00e9c\u00e9dente"}]},{"@type":"WebSite","@id":"https:\/\/mediafocus.ch\/fr\/#website","url":"https:\/\/mediafocus.ch\/fr\/","name":"Media Focus","description":"Data driven insights","publisher":{"@id":"https:\/\/mediafocus.ch\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediafocus.ch\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/mediafocus.ch\/fr\/#organization","name":"Media Focus","url":"https:\/\/mediafocus.ch\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/mediafocus.ch\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/05\/media-focus-logo-mit-claim.svg","contentUrl":"https:\/\/mediafocus.ch\/wp-content\/uploads\/2022\/05\/media-focus-logo-mit-claim.svg","caption":"Media Focus"},"image":{"@id":"https:\/\/mediafocus.ch\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/wbk_post_entry\/593028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/wbk_post_entry"}],"about":[{"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/types\/wbk_post_entry"}],"replies":[{"embeddable":true,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/comments?post=593028"}],"version-history":[{"count":0,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/wbk_post_entry\/593028\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/media?parent=593028"}],"wp:term":[{"taxonomy":"wbk_post_entry_category","embeddable":true,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/wbk_post_entry_category?post=593028"},{"taxonomy":"wbk_post_entry_tag","embeddable":true,"href":"https:\/\/mediafocus.ch\/fr\/wp-json\/wp\/v2\/wbk_post_entry_tag?post=593028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}