{"id":593771,"date":"2024-08-29T12:00:00","date_gmt":"2024-08-29T10:00:00","guid":{"rendered":"https:\/\/mediafocus.ch\/publication\/tendances-des-marques-suisse-s1-2024\/"},"modified":"2024-08-29T12:00:00","modified_gmt":"2024-08-29T10:00:00","slug":"tendances-des-marques-suisse-s1-2024","status":"publish","type":"wbk_post_entry","link":"https:\/\/mediafocus.ch\/fr\/publication\/tendances-des-marques-suisse-s1-2024\/","title":{"rendered":"Tendances des marques Suisse S1 2024"},"content":{"rendered":"<div class=\"wp-block-group wbk-group-post-overhead-title-container-block is-nowrap is-layout-flex wp-block-group-is-layout-flex\"><div class=\"wp-block-post-date\"><time datetime=\"2024-08-29T12:00:00+02:00\" itemprop=\"datePublished\">29.08.2024<\/time><\/div><div class=\"wbk-category-list-block\"><\/div><\/div><h1 class=\"is-style-wbk-left-indentation-with-line wp-block-post-title\">Tendances des marques Suisse S1 2024<\/h1><figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/FR_Titelseite-1024x429.png\" alt=\"\" class=\"wp-image-184278\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/FR_Titelseite-1024x429.png 1024w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/FR_Titelseite-300x126.png 300w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/FR_Titelseite-768x322.png 768w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/FR_Titelseite-1536x643.png 1536w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/FR_Titelseite-2048x858.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"331\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/S1-2024.png\" alt=\"\" class=\"wp-image-184271 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/S1-2024.png 497w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/S1-2024-300x200.png 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><strong><strong><strong>Visibilit\u00e9 totale de 4.5 milliards : \u2300 14.0 millions par marque<\/strong><\/strong><\/strong><\/p>\n<p>La visibilit\u00e9 totale des 320 marques recens\u00e9s s&rsquo;\u00e9levait \u00e0 4.5 milliards de francs bruts au premier semestre 2024.<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"331\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/Ratio-4.png\" alt=\"\" class=\"wp-image-184268 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/Ratio-4.png 497w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/Ratio-4-300x200.png 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><strong><strong><strong>Ratio Paid-Earned en faveur des Earned-Media<\/strong><\/strong><\/strong><\/p>\n<p>67% de la visibilit\u00e9 totale revient au earned media, ce qui correspond \u00e0 3.0 milliards de francs. En face, la pression publicitaire brute est de 1.5 milliards de francs (33%).<\/p>\n<\/div>\n<\/div>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:24% auto\">\n<figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"497\" height=\"331\" src=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/S1-S1.png\" alt=\"\" class=\"wp-image-184274 size-full\" srcset=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/S1-S1.png 497w, https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/S1-S1-300x200.png 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p><strong>Baisse de la visibilit\u00e9 entre S1 2023 et S1 2024<\/strong><\/p>\n<p>La visibilit\u00e9 globale a baiss\u00e9 de -6,7% au premier semestre 2024 par rapport au premier semestre 2023. La pr\u00e9sence Paid (-8,4%) et la pr\u00e9sence Earned (-5,8%) ont toutes deux connu un recul. Ceci est surtout d\u00fb \u00e0 la fusion UBS\/CS en 2023 et \u00e0 sa discussion dans les m\u00e9dias. En pourcentage, c&rsquo;est la branche <strong>Loisirs, gastronomie, tourisme <\/strong>qui a connu la plus forte augmentation de visibilit\u00e9 (+51%), suivie de la branche<strong> Optique &#038; Acoustique <\/strong>(+34%). En revanche, la branche des <strong>Services<\/strong> enregistre la plus forte baisse de visibilit\u00e9 (-67%), suivie de la branche du <strong>Tabac<\/strong> (-49%).<\/p>\n<\/div>\n<\/div>\n<p>Vous trouverez l&rsquo;ensemble de l&rsquo;\u00e9valuation, y compris les passionnantes \u00ab\u00a0Battles of the Brands\u00a0\u00bb dans notre Tendance des marques S1 2024.<\/p>\n<p>T\u00e9l\u00e9charger maintenant !<\/p>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/mediafocus.ch\/wp-content\/uploads\/2024\/08\/FR_Markentrend-H1-2024.pdf\">Tendances des marques S1 2024<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>29.08.2024Tendances des marques Suisse S1 2024 Visibilit\u00e9 totale de 4.5 milliards : \u2300 14.0 millions par marque La visibilit\u00e9 totale des 320 marques recens\u00e9s s&rsquo;\u00e9levait \u00e0 4.5 milliards de francs bruts au premier semestre 2024. Ratio Paid-Earned en faveur des Earned-Media 67% de la visibilit\u00e9 totale revient au earned media, ce qui correspond \u00e0 3.0 [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"wbk_post_entry_category":[124,126],"wbk_post_entry_tag":[],"class_list":["post-593771","wbk_post_entry","type-wbk_post_entry","status-publish","format-standard","hentry","wbk_post_entry_category-publications","wbk_post_entry_category-tendance-de-la-marque"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendances des marques Suisse S1 2024 - Media Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediafocus.ch\/fr\/publication\/tendances-des-marques-suisse-s1-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendances des marques Suisse S1 2024 - Media Focus\" \/>\n<meta property=\"og:description\" content=\"29.08.2024Tendances des marques Suisse S1 2024 Visibilit\u00e9 totale de 4.5 milliards : \u2300 14.0 millions par marque La visibilit\u00e9 totale des 320 marques recens\u00e9s s&rsquo;\u00e9levait \u00e0 4.5 milliards de francs bruts au premier semestre 2024. 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