Social
Ad Insights

Challenge

Social media platforms play a pivotal role in digital advertising, but access to independent, in-depth insights is limited. Brands are often unaware of the content being displayed by their competitors and which users are being reached by this.

The solution? Social Ad Insights

Social Ad Insights is an innovative solution that offers access to granular information on advertising activities and user behavior on mobile platforms – for the very first time. Optimize your social media strategy with exclusive insights and make well-founded decisions on the basis of genuine market and competitor data.

Data-protection-compliant insights

Gain insights to optimize your social media strategy, powered by a panel of 1,000 mobile users in Switzerland. We collaborate with intervista, a leading market research provider, to guarantee that data is collected in compliance with data protection, using solely anonymous or pseudonymous data for market and media research. It is not possible for individuals to be identified.

Get a glimpse behind the walled gardens

Your benefits

• Who’s advertising? And where?
  Discover which brands are running advertising on which platforms and how active they are.
  
• Competitor analysis
  See where your competitors are active and how they are positioning themselves.
  
• Targeting insights
  See which users are targeted by which ads.
  
• Text insights
  Analyze the content and messages of the ads displayed.
  
• Time analyses
  Analyze trends in user behavior on a daily and weekly basis.

Which social media platforms are available?

Our solution includes the leading social media channels – so that you can monitor all relevant platforms (Facebook, TikTok, Instagram, YouTube, Pinterest, LinkedIn) and optimize your strategy in a targeted manner.

What is recorded?

All advertisements within the app that are identified by markers such as “advertisement” or “sponsored” are recorded. This gives you a complete overview of your competitors’ social media strategy at all times and allows you to improve your own strategy based on data.

Ad tracking is just the start!

Combine Social Ad Insights with exclusive app usage data from our mobile insights panel. Supplementary surveys offer valuable insights into users’ motivations and opinions. More knowledge. Better decisions. Maximum impact.

Highlights

Transparent & independent You get independent access to information that was previously hidden behind “walled gardens”.

Competitive edge Tap into exclusive insights to stay a crucial step ahead of your competitors.

Efficiency Make data-driven decisions so you can conduct your social media activities in a more targeted manner.