About Media Focus
Media Focus Schweiz GmbH is a media research company specializing in the assessment of advertising, communications and sponsorship. As a joint venture of the international market research companies AGB Nielsen Media Research B.V. and GfK Switzerland AG, Media Focus is part of a leading global network in the field of advertising, media and consumer research.
About us
Media Focus Schweiz GmbH is a media research company specializing in the measurement of advertising, communication and sponsorship. As a joint venture of the international market research companies AGB Nielsen Media Research B.V. and GfK Switzerland AG, Media Focus is part of a leading global network in the field of advertising, media and consumer research.
For more than 30 years, we have been neutrally and independently surveying gross advertising print in traditional and digital Swiss media and maintain the most comprehensive advertising print statistics with 93,000 companies and 220,000 brands covered in 21 industries and 900 product groups.
In addition, we monitor more than 600 companies on a daily basis with regard to their media response and also analyze the sponsorship behavior of sports and cultural events and create customized studies in an integral and holistic communication approach.
Our Team
The success of Media Focus is based on the know-how of our employees, the team spirit and the targeted customer focus. As a dynamic, curious and inspiring team, we are convinced that the success of Media Focus is based on the interaction of all employees in all departments.
Luzia Stadelmann
Finanz & Consulting
Support
Nicole Brunold
Marketing & Communications
Manager
Our Partners
We are proud and happy to cooperate with professional and innovative partners.
User Commissions
In order to meet the developments and requirements in the respective media genres, Media Focus has launched various user commissions with specialists. The focus here is on the exchange of ideas and feedback from specialists:UC Print, UC TV, UC Radio, UC OOH, UC Cinema,
UC Display, und UC Social Media
Memberships
Media Focus attaches great importance to being close to the relevant trade associations.
That is why we are members of the following associations and maintain an intensive exchange with them:
Total Brand Visibility & Content
Total Brand Visibility & Content
With Total Brand Visibility, Media Focus offers a product that compiles data about your media presence from advertising and reporting and then analyzes this.
Learn moreAdvertising pressure statistics
Advertising pressure statistics
Media Focus assists you by recording data about the advertising presence of your competitors and industry and analyzing advertising volume and campaign and brand strategies.
Learn moreMedia monitoring
Media monitoring
Media Focus offers every service you need for efficient media monitoring, helping you to keep track of everything and showing you how successful your communications activities have been.
Learn moreCreations
Creations
Media Focus offers the most comprehensive database of traditional and digital advertising creations in Switzerland.
Learn moreAnalysis
Analysis
We offer tailored analysis that supports you with monitoring the market and your competitors!
Learn moreSponsorship
Sponsorship
Our sponsorship analysis allows us to measure and evaluate the visibility of sponsors in the media and on the ground.
Learn moreExpertise
As an independent and neutral media research company, our comprehensive advertising, communications and sponsorship data and analyses help brands to generate a holistic view of their presence, both in terms of their competition and the industry as a whole, in order to successfully achieve their economic and corporate goals.
Learn moreJobs
Would you like to actively participate in our team and contribute to the company’s success with your experience?
Then we look forward to receiving your application.
Contact us
Our Consulting and Analysis team will be happy to help.
