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About Media Focus

Media Focus Schweiz GmbH is a media research company specializing in the assessment of advertising, communications and sponsorship. As a joint venture of the international market research companies AGB Nielsen Media Research B.V. and GfK Switzerland AG, Media Focus is part of a leading global network in the field of advertising, media and consumer research.

About us

Media Focus Schweiz GmbH is a media research company specializing in the measurement of advertising, communication and sponsorship. As a joint venture of the international market research companies AGB Nielsen Media Research B.V. and GfK Switzerland AG, Media Focus is part of a leading global network in the field of advertising, media and consumer research.

For more than 30 years, we have been neutrally and independently surveying gross advertising print in traditional and digital Swiss media and maintain the most comprehensive advertising print statistics with 93,000 companies and 220,000 brands covered in 21 industries and 900 product groups.

In addition, we monitor more than 600 companies on a daily basis with regard to their media response and also analyze the sponsorship behavior of sports and cultural events and create customized studies in an integral and holistic communication approach.


Our Team

The success of Media Focus is based on the know-how of our employees, the team spirit and the targeted customer focus. As a dynamic, curious and inspiring team, we are convinced that the success of Media Focus is based on the interaction of all employees in all departments.

Our Partners

We are proud and happy to cooperate with professional and innovative partners.

Memberships

Media Focus attaches great importance to being close to the relevant trade associations.
That is why we are members of the following associations and maintain an intensive exchange with them:

Total Brand Visibility & Content

Total Brand Visibility & Content

With Total Brand Visibility, Media Focus offers a product that compiles data about your media presence from advertising and reporting and then analyzes this.

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Advertising pressure statistics

Advertising pressure statistics

Media Focus assists you by recording data about the advertising presence of your competitors and industry and analyzing advertising volume and campaign and brand strategies.

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Media monitoring

Media monitoring

Media Focus offers every service you need for efficient media monitoring, helping you to keep track of everything and showing you how successful your communications activities have been.

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Creations

Creations

Media Focus offers the most comprehensive database of traditional and digital advertising creations in Switzerland.

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Analysis

Analysis

We offer tailored analysis that supports you with monitoring the market and your competitors!

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Sponsorship

Sponsorship

Our sponsorship analysis allows us to measure and evaluate the visibility of sponsors in the media and on the ground.

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Expertise

As an independent and neutral media research company, our comprehensive advertising, communications and sponsorship data and analyses help brands to generate a holistic view of their presence, both in terms of their competition and the industry as a whole, in order to successfully achieve their economic and corporate goals.

Jobs

Would you like to actively participate in our team and contribute to the company’s success with your experience?
Then we look forward to receiving your application.

Contact us. Our Consulting and Analysis team will be happy to help.





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