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Glossary

With our user-friendly explanations, even part-time users can become brand analysis experts!

Media Focus glossary

Are you asking yourself what “…” are, or would you like to know what “…” stands for? Have you been wondering what “…” means for a while? We have put together the answers to these questions, as well as many more explanations of terms used in brand analysis, in our glossary! We at Media Focus Schweiz GmbH, your Zurich-based brand analysis expert, want to share our knowledge with you so that you can shine when talking about brand-related topics. In our glossary, you will find information about all the important topics from the worlds of brand analysis and communication.

Are you looking for a particular term?

The Media Focus glossary is arranged alphabetically. You can also enter terms into the search field and access them straight from there. Below you will find the full alphabetical list of terms.

Were you unable to find a certain term in the glossary?

Let us know which term is missing from our glossary by sending us an email at mediafocus@mediafocus.ch, and we will happily provide an additional explanation for it.

Glossary entries (A-Z)

Total Brand Visibility & Content

Total Brand Visibility & Content

With Total Brand Visibility, Media Focus offers a product that compiles data about your media presence from advertising and reporting and then analyzes this.

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Advertising pressure statistics

Advertising pressure statistics

Media Focus assists you by recording data about the advertising presence of your competitors and industry and analyzing advertising volume and campaign and brand strategies.

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Media monitoring

Media monitoring

Media Focus offers every service you need for efficient media monitoring, helping you to keep track of everything and showing you how successful your communications activities have been.

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Creations

Creations

Media Focus offers the most comprehensive database of traditional and digital advertising creations in Switzerland.

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Analysis

Analysis

We offer tailored analysis that supports you with monitoring the market and your competitors!

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Sponsorship

Sponsorship

Our sponsorship analysis allows us to measure and evaluate the visibility of sponsors in the media and on the ground.

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Contact us. Our Consulting and Analysis team will be happy to help.





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