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Brand Trend 2020

A small step “data linkage” – a big step for “brand management” and “communication research” in Switzerland!
The Brand Trend Switzerland, the most comprehensive publication on overall communicative visibility in the Swiss brand landscape, is here!
Which brands had the highest visibility in the first half of 2020, which had the highest virality? Who was most visible in print advertising? Who was reported on the most in online news and social media? The brand trend provides answers to these and many other questions.
In addition, you can expect three exciting “Battles of the Brands” and the “Twin Analysis” with strategic twins of ZKB.
The holistic evaluation of brand presence creates unique opportunities for comparison. Find out more now.

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