Sponsoring
We know the media value of over 160 sponsors in more than 40 sports and events, and we can show you how successful your sponsoring engagement has been as a whole.
Would you like to know how successful your sponsoring really is? With our unique sponsoring statistics, and our individual sponsoring analyses, we provide you with clear answers.
Sponsoring statistics
Sponsoring in Benchmark
We maintain a unique sponsoring statistics, measuring the media sponsoring activities of sponsors at clubs and events – on an ongoing basis!
Sponsoring analyses
Customized sponsoring insights
We provide analyses tailored to your needs that comprehensively cover all aspects of sponsoring – from media channels to on-site activities.
Make your sponsoring engagement measurable!
Would you like to know how successful your sponsoring engagement really is? With our unique sponsoring statistics and individual sponsoring analyses, we provide you with clear answers.
Why sponsoring?
Sponsoring is an established marketing tool that complements traditional advertising and communication activities.
Sponsoring allows a brand to be present even in broadcasts where advertising is not permitted. Sponsoring cannot be skipped, unlike traditional advertising.
Sponsoring is visible in emotional live TV moments and, ideally, ensures that the positive image or certain attributes of an event are transferred to the brand.
We show you
- How your sponsoring engagement compares to the competition
- How much media value your investment achieves through TV, print, out-of-home, online, and social media
- The impact of your activation measures, such as on-site campaigns
- How you can easily compare data!
Our Sponsoring Media Value (SMV) provides a precise, data-based foundation for strategic decisions. This allows you to get the most out of your engagement.
Benefits for
Sponsors
- Benchmarking and competitive analysis
- Basis for strategic sponsorship decisions
- Arguments for budget and resources
- Monitoring the success of your sponsorship
Organizers, clubs, associations
- Benchmarking and competitive analysis
- Success monitoring for sponsors
- Acquisition of new sponsors
- Optimization of sponsorship offerings
For which channels are sponsorship analyses available?
Our insights are based on the following parameters
Calculation of the weighted Sponsoring Media Value (SMV) (in Swiss francs)
KPIs
- Sponsorship media value
- Unweighted sponsorship value
- Quality factor
- Reach sponsor
- Number of posts
- CPM
Sponsoring statistics
We maintain a unique sponsoring statistics, measuring the media sponsoring activities of sponsors at clubs and events – on an ongoing basis!
Why our sponsoring statistics?
Highlights of the sponsoring statistics
- Information on over 160 Swiss sponsors
- Continuous analysis of over 40 Swiss sports and entertainment events
- Including European and World Championships held in Switzerland
- Access on demand (time series from January 2024)
- Relevant media channels (TV, print, OoH, online, and social media)
- Advertising (TV, print, out-of-home, cinema, online) by event organizers and sponsors
- All data in an interactive dashboard for maximum flexibility:
- Individual, interactive analyses
- Creation of custom reports including export function
- Display of KPIs by sponsor, media channel, media, competition, advertising medium, etc.
Overview of the sports and events analyzed
Sponsoring analyses
We provide analyses tailored to your needs that comprehensively cover all aspects of sponsorship – from media channels to on-site activities.
Why choose our customized sponsorship analyses?
You determine the scope!
- Is your event or brand not included in the sponsoring statistics?
- Would you like to measure the value of your on-site sponsoring event?
- Are certain media titles (e.g., regional) missing?
- Do you have other activation measures that you would like to measure?
With our customized analyses – either on their own or in combination with data from the sponsoring statistics – we will find the right solution for your needs.
Highlights of the customized sponsoring analyses
- All relevant media channels (TV, print, online, and social media), plus event-specific media outlets (print, TV, online)
- Integration of advertising (TV, print, out-of-home, cinema, online) from event organizers and sponsors Creation of custom reports, including export to PDF
- On-site activities (flyers, sampling, screens, stands, etc.)
- Specific activations and non-media rights (testimonials, hospitality, tickets, etc.)
- Additional quantitative and qualitative analyses (sentiment, target audience, etc.)
Your Contact
Do you have questions about our products and services?
Our consulting and analysis team is happy to help!
Advertising pressure statistics
Media Focus assists you by recording data about the advertising presence of your competitors and industry and analyzing advertising volume and campaign and brand strategies.
Learn moreSocial Ad Insights
Gain a decisive competitive advantage with Social Ad Insights – the first independent solution for detailed advertising and user structure analyses on social media.
Learn moreMedia monitoring
Media Focus offers every service you need for efficient media monitoring, helping you to keep track of everything and showing you how successful your communications activities have been.
Learn moreCreations
Media Focus offers the most comprehensive database of traditional and digital advertising creations in Switzerland.
Learn moreTotal Brand Visibility & Content
With Total Brand Visibility, Media Focus offers a product that compiles data about your media presence from advertising and reporting and then analyzes this.
Learn moreAnalysis
We offer tailored analysis that supports you with monitoring the market and your competitors!
Learn moreContact us
Our Consulting and Analysis team will be happy to help.
