AdVantage - Media Focus

AdVantage combines Media Focus’ advertising pressure data with the brand perception KPIs of YouGov Switzerland’s Swiss Brand Observer for the first time – all clearly presented in an interactive dashboard. This transforms previously separate data silos into holistic insights that enable informed, faster, and better decisions.

Two data sources, one goal

Advertisers invest considerable budgets in campaigns – but often there is no direct link between advertising pressure and brand perception. Data is stored in separate systems, evaluations are time-consuming, and this makes it difficult to make quick, informed decisions. This is exactly where AdVantage comes in: it closes the gap between media investments and brand impact and reveals connections that were previously hidden.

Make your brand measurably stronger!

Advertising pressure statistics

Media Focus’ advertising pressure statistics cover advertising presence data for all products advertised on the Swiss advertising market over the last 10 years across traditional (TV, print, radio, OoH, and cinema) and digital channels (display, search, YouTube).

The following advertising pressure data is available for your brand sample in AdVantage:

Which manufacturer
Which product
When (year, month, calendar week)
Where (media group, advertising medium)
Which motif/subjects were used in the advertising.

Swiss Brand Observer

YouGov‘s Swiss Brand Observer (SBO ) is Switzerland’s largest continuous brand tracking program. With over 13,000 interviews per brand per year and 28 relevant KPIs, it is representative of the Swiss population (aged 15–79) and continuously measures (on a weekly basis) the perception of 225 brands in nine segments.

The following 6 KPIs from the SBO are integrated into AdVantage:

Awareness score
Consideration
Offline advertising perception
TV advertising perception
Online advertising perception
Consolidated media perception (paid+earned)

Your benefits

Maintain an overview
Comprehensive data at a glance—clear, interactive, understandable (including download option)
All data sources in one place
No more tedious searching—all KPIs, channels, and creatives integrated
Recognize connections
Link advertising presence and perception KPIs
Control your communication strategy based on data
Make informed decisions with up-to-date, combined insights
Position your brand in the competitive environment
Benchmarking – see where you stand
Learn from the past
Time series show what worked – and what didn’t
Ideal for team and agency work
Shared access to up-to-date, consistent data – for strategy, media, and creation

Dashboard

This demo version provides an overview of the main functions of the dashboard. The full version also offers drill-downs to visuals, export options down to the raw data level, factor analyses, and more. Additional customer-specific views can be added as needed.