Sponsoring statistics sets new standards in Switzerland

Zurich, 27.08.2025 – Media Focus is proud to present unique sponsorship statistics that provide Swiss companies, clubs, and event organizers with precise, data-based insights into their sponsorship activities. The analysis covers over 160 sponsors, more than 40 sports, and numerous events in the fields of music, film, and culture in Switzerland.

For the first time, sponsorship statistics provide comprehensive insights into the media value of sponsorship commitments across all relevant media channels – from TV and print to out-of-home, online, and social media. The statistics are supplemented with additional advertising data.

“Our goal was to make sponsorship successes measurable and comparable and to provide those responsible with a data-based basis for decision-making. With our Sponsoring Media Value (SMV), we create transparency and enable sponsors to optimize their investments in a targeted manner,” explains Ueli Weber, CEO of Media Focus.

Another highlight is the creation of a time series starting in January 2024, which will enable trends and developments to be analyzed over a longer period of time or on an ad hoc basis. The sponsorship statistics not only cover the performance of sponsorship commitments, but also show how they compare to the competition.

This innovative solution provides sponsors with an important basis for strategic decisions, helps clubs and event organizers optimize their offerings, and provides valuable arguments for attracting new sponsors. With the interactive dashboard, sponsors, clubs, and event organizers have direct access to their individual analyses and can thus act in a data-driven manner.