Media Focus –
Data-driven Insights
Unsere umfassenden Werbe-, Kommunikations– und Sponsoringdaten verschaffen Unternehmen einen ganzheitlichen Überblick über ihre Markenpräsenz im Vergleich zu ihren Wettbewerbern.
Diese Erkenntnisse helfen den Unternehmen, ihre Kommunikationsziele erfolgreich zu erreichen.
Wir wissen, für wen, wie, wo, wann, wie lange und in welchem Umfang Werbe- oder Kommunikationsdaten in der Schweiz eingesetzt werden.
Ganzheitlicher Blick auf Ihre Markenpräsenz
How do our data and analyses help you?
- You can see how active your competitors are in the advertising and communications market.
- You can discover what messages and offers your competitors are communicating.
- You get valuable arguments for the choice of your media mix.
- You can optimize your advertising, communications and/or sponsorship strategy.
- You are able to target your spending.
Products
The ability to examine the communications market holistically from a 360° perspective gives companies, agencies and media houses unique advantages.
Media Focus provides products and services for monitoring advertising, communications and sponsorship spending.
This enables you to track competing communications activities in the ever-evolving media landscape – that’s both traditional and digital communications.
Total Brand Visibility & Content
With Total Brand Visibility and Content, Media Focus offers a product that compiles data about your media presence from advertising and reporting and then analyzes this. In addition, Total Brand Visibility and Content can be supplemented with the results of the sponsorship analyses. All the results are provided in a clear report, along with the relevant insights.
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Advertising pressure statistics
Your company is facing increasingly complex challenges in terms of its market presence due to dynamic markets and current trends. Media Focus assists you by recording data about the advertising presence of your competitors and industry and by providing detailed analysis of advertising volumes and campaign and brand strategies.
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Sponsorship
Sponsorship can help you to achieve a great reach and ensure that your brand is positively associated with the image of an event. This enables you to increase both the scope of your brand’s visibility and the quality of your coverage. Our sponsorship analysis allows us to measure and evaluate the visibility of the sponsor, both in the media and on the ground.
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Creations
As we all know, a picture is worth a thousand words. Media Focus allows you to access our comprehensive creation database in WizzAd+ whenever you want. You can see and listen to the creations and ads that your competitors have used and find out on which platforms they have been placed or broadcasted, both in traditional and digital media.
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Analysis
Benefit from our many years of experience in preparing analyses and interpreting communications and market data. Get customized solutions and data-based foundations on which to make decisions for your marketing, communications and sponsorship strategies.
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Media monitoring
Our online and social media monitoring assesses the presence of companies and brands online and also assesses the relevance and distribution of their posts. This saves time and generates findings to optimize communications management.
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WizzAd+
As an analysis tool, WizzAd+ provides a large number of report templates and individual design templates for your own reports. It also offers you an overview of your competitors and your market, any time and anywhere. Plus, it provides in-depth insights into campaign themes used by your competitors.
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Expertise
About Media Focus
